Job Description
Are you a visionary hospitality leader with a passion for driving growth and creating unforgettable guest experiences? The Frangipani Langkawi Resort & Spa, an award-winning destination committed to sustainable luxury and excellence, is seeking a dynamic Director of Sales and Marketing to lead our strategic commercial operations. Based in our Kuala Lumpur office, you will play a pivotal role in shaping our brand identity, expanding our market reach, and maximizing revenue performance across all segments.
As our Director of Sales and Marketing, you will act as the architect of our commercial strategy. You will oversee a talented team, drive innovative digital marketing campaigns, and cultivate strong relationships with travel partners, corporate accounts, and stakeholders. If you are a results-driven professional who excels in a fast-paced environment and thrives on setting new benchmarks in the hospitality industry, we invite you to help us elevate The Frangipani Langkawi Resort & Spa to new heights of success and profitability.
Responsibilities
- Develop and execute comprehensive annual sales and marketing plans to achieve budgeted revenue targets.
- Lead and mentor the sales, marketing, and reservations teams to foster a high-performance culture.
- Drive digital transformation efforts, including SEO/SEM initiatives, social media strategy, and OTA relationship management.
- Identify new market opportunities and business segments to diversify revenue streams.
- Collaborate with the Revenue Management team to implement dynamic pricing strategies and yield management.
- Manage the brand’s positioning to ensure consistent messaging across all global channels.
- Represent the resort at key travel trade shows, corporate events, and networking functions.
- Analyze market trends and competitor activity to provide actionable insights for executive decision-making.
Qualifications
- Bachelor’s degree in Hospitality Management, Marketing, Business Administration, or a related field.
- Minimum 7-10 years of experience in sales and marketing leadership within the luxury hospitality or resort sector.
- Proven track record of managing multi-channel marketing campaigns and exceeding revenue KPIs.
- Strong analytical skills with proficiency in hotel property management systems (PMS) and revenue management tools.
- Exceptional leadership, negotiation, and communication skills with the ability to influence stakeholders at all levels.
- Deep understanding of the Malaysian hospitality market and global tourism trends.
- Ability to travel as required to represent the brand.
- Fluency in English; proficiency in additional languages is a strong advantage.