Job Description
Are you a passionate marketing professional with a sharp eye for beauty trends and a data-driven mindset? PT SENMY KOSMETIK INDONESIA is looking for a dynamic KOL Specialist Lead to spearhead our influencer marketing initiatives. In this role, you will be the bridge between our innovative beauty products and the most influential voices in the digital space. You will not only manage existing partnerships but also identify untapped opportunities to elevate our brand presence across social media platforms.
We are seeking a strategic thinker who excels at performance evaluation and thrives in a fast-paced environment. If you have a proven track record of managing end-to-end KOL and affiliate campaigns that drive engagement, conversion, and brand loyalty, we want to hear from you. You will play a pivotal role in shaping our marketing narrative and ensuring that our brand stands out in the competitive Indonesian beauty market.
Responsibilities
- Develop and execute comprehensive KOL and affiliate marketing strategies to drive brand awareness and sales growth.
- Identify, vet, and onboard high-performing beauty influencers and creators that align with brand values.
- Manage end-to-end campaign lifecycles, from contract negotiation and briefing to content approval and post-campaign analysis.
- Monitor and evaluate campaign performance metrics (ROI, reach, engagement, and conversion rates) to optimize future strategies.
- Maintain strong, long-term relationships with KOLs and affiliate partners to ensure consistent brand advocacy.
- Analyze market trends and competitor activities to maintain a proactive edge in the beauty industry.
- Prepare regular performance reports and actionable insights for management to guide marketing budgets.
Qualifications
- Minimum of 2-3 years of experience in influencer marketing, KOL management, or digital marketing within the beauty or FMCG industry.
- Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
- In-depth knowledge of current trends on TikTok, Instagram, and other social media platforms in Indonesia.
- Excellent communication, negotiation, and interpersonal skills.
- Proficiency in using marketing analytical tools and Microsoft Excel/Google Sheets.
- Creative mindset with a keen eye for aesthetic quality and content relevance.
- Ability to work independently and collaboratively in a high-pressure environment.