Job Description
Are you a dynamic marketing professional with a passion for the F&B and retail industry? Gunawangsa Group is seeking a results-driven Manager Marketing Foodcourt to lead our strategic marketing initiatives in Surabaya. In this pivotal role, you will be responsible for driving foot traffic, enhancing tenant synergy, and elevating the overall consumer experience within our food court facilities.
You will be tasked with developing innovative marketing campaigns, managing digital presence, and executing high-impact events that position our food courts as the premier culinary destinations in the region. If you possess a sharp eye for market trends, excellent leadership skills, and the ability to bridge the gap between tenant satisfaction and consumer demand, we invite you to join our growing team.
Responsibilities
- Develop and execute comprehensive marketing strategies to increase foot traffic and sales performance across all food court outlets.
- Manage end-to-end promotional campaigns, including digital media, local events, and on-ground activations.
- Act as the primary liaison between property management and food court tenants to ensure cohesive branding and operational support.
- Analyze market trends, competitor activities, and customer feedback to pivot strategies and maximize ROI.
- Coordinate with the operations team to ensure marketing initiatives align with facility capacity and tenant requirements.
- Oversee the annual marketing budget, ensuring cost-efficient allocation of resources.
- Manage social media channels and digital assets to build community engagement and brand loyalty.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3-5 years of proven experience in retail or F&B marketing management.
- Deep understanding of the Surabaya local market dynamics and consumer behavior.
- Strong proficiency in digital marketing tools, social media management, and data analytics.
- Excellent interpersonal, negotiation, and communication skills in both Indonesian and English.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong leadership and team-building capabilities.