Job Description
At Rosie's Nail Bar, we are not just about nail art – we are a growing jewellery brand with a passion for storytelling and creativity. We are seeking a talented and enthusiastic Marketing Assistant to join our vibrant team in Badung, Bali. This is your chance to be part of a brand that blends beauty with elegance, and to help take our products from local favorites to a global sensation.
As our Marketing Assistant, you will work closely with the marketing team to craft compelling narratives, manage social media channels, coordinate campaigns, and support day-to-day marketing operations. You will be the voice that connects our brand with customers around the world, using your creativity to drive engagement and sales. If you love jewellery, have a flair for writing, and thrive in a fast-paced environment, this role is made for you.
We are looking for someone who is passionate, proactive, and eager to grow. You will have the opportunity to shape our brand's identity, experiment with new marketing channels, and see the direct impact of your work. Join us in Badung and be part of a supportive, dynamic team that values innovation and authenticity.
Responsibilities
- Develop and execute creative marketing campaigns across social media (Instagram, TikTok, Facebook) to increase brand awareness and drive sales.
- Create engaging content including product photos, videos, copy, and stories that resonate with our target audience.
- Manage daily social media posts, respond to comments and messages, and monitor analytics to optimize performance.
- Assist in planning and coordinating offline events, pop-ups, and collaborations with influencers and local partners.
- Conduct market research to identify trends, competitor activities, and customer preferences, and provide actionable insights.
- Support the marketing team in preparing reports, tracking budgets, and maintaining marketing calendars.
- Collaborate with the product and design teams to ensure consistent branding and messaging across all channels.
Qualifications
- At least 1 year of experience in marketing, social media management, or a related field (fresh graduates with strong portfolios are welcome).
- Excellent written and verbal communication skills in English and Indonesian.
- Proven ability to create visually appealing content using tools like Canva, Adobe Spark, or similar.
- Familiarity with social media analytics tools (e.g., Meta Business Suite, TikTok Analytics).
- Strong organizational skills with the ability to manage multiple tasks and meet deadlines.
- Passion for jewellery, fashion, or lifestyle brands – a genuine interest in storytelling and aesthetics.
- Creative mindset with a willingness to learn and adapt in a fast-paced environment.
- Knowledge of SEO, email marketing, or basic graphic design is a plus.