Job Description
Are you a visionary leader ready to elevate a prestigious luxury fashion brand in Indonesia? Independent Resources is seeking an exceptional Marketing & PR Manager to helm our dynamic marketing and communications team in Jakarta Raya.
In this pivotal role, you will be the architect of our brand's narrative, driving strategic initiatives that resonate with high-net-worth individuals and fashion-forward audiences. You will oversee the complete spectrum of marketing and public relations, from crafting compelling campaigns and managing media relations to orchestrating high-profile events and nurturing our brand identity.
We are looking for a results-oriented professional with a deep passion for luxury, impeccable communication skills, and a proven track record in the premium or fashion sector. If you thrive in a fast-paced, creative environment and possess the strategic acumen to drive brand equity, we invite you to lead our vibrant team. This is more than a job; it is an opportunity to shape the future of luxury fashion in the region.
Join us and become the driving force behind our brand's prestige and market dominance, working with a talented team dedicated to excellence and innovation in every interaction.
Responsibilities
- Develop and execute comprehensive 360-degree marketing and PR strategies to strengthen brand positioning and achieve sales targets.
- Manage all aspects of media relations, including press releases, media kits, and cultivating strong relationships with key editors, influencers, and fashion journalists.
- Oversee the planning and execution of high-impact events, such as store openings, fashion shows, and exclusive VIP experiences.
- Direct all marketing communications, including digital marketing, social media content, email campaigns, and advertising across print and digital platforms.
- Monitor brand reputation and manage crisis communication strategies to protect and enhance brand image.
- Collaborate with the creative and e-commerce teams to ensure brand consistency across all customer touchpoints.
- Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities and optimization strategies.
- Lead, mentor, and inspire a team of marketing and PR professionals, fostering a culture of creativity and excellence.
Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field. A Master's degree is a plus.
- Minimum of 6-8 years of progressive experience in marketing and PR, specifically within the luxury fashion or premium retail sectors.
- Proven track record of successfully managing brand campaigns and securing high-value media placements.
- Exceptional written and verbal communication skills in both English and Bahasa Indonesia.
- Deep understanding of the luxury consumer market in Indonesia and broader Southeast Asia.
- Strong network of contacts within the local and regional fashion media and influencer landscape.
- Strategic thinker with excellent project management skills and the ability to manage multiple priorities simultaneously.
- Aesthetic appreciation for luxury branding with meticulous attention to detail.