Job Description
Are you a visionary marketer with a passion for healthcare innovation? IDS Medical Systems is looking for a data-driven Marketing Strategist to join our team in Jakarta. In this pivotal role, you will bridge the gap between complex healthcare solutions and consumer needs, crafting brand strategies that drive market penetration and long-term engagement.
You will be responsible for leveraging consumer insights and market analytics to design high-impact digital and traditional marketing campaigns. The ideal candidate is a storyteller who uses data as their compass, someone capable of interpreting market trends to refine our product positioning in a competitive healthcare landscape.
Join a leader in medical distribution and solutions, where your creative strategy directly impacts patient outcomes and healthcare provider efficiency. If you are analytical, strategic, and ready to make your mark in the healthcare sector, we want to hear from you.
Responsibilities
- Develop and execute comprehensive marketing strategies that align with healthcare market trends and organizational objectives.
- Analyze consumer behavior and market data to provide actionable insights for product positioning.
- Manage end-to-end digital marketing campaigns, ensuring optimal ROI and brand consistency across all channels.
- Collaborate with cross-functional teams, including sales and product development, to synchronize market messaging.
- Monitor and report on campaign performance, utilizing KPIs to pivot strategies and maximize engagement.
- Conduct regular competitive analysis to identify new growth opportunities and threats in the healthcare market.
- Lead brand strategy initiatives to strengthen IDS Medical Systems' presence among key healthcare stakeholders.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3-5 years of experience in marketing strategy, with a preference for candidates from the healthcare or medical device sector.
- Strong proficiency in digital marketing tools (Google Analytics, SEO/SEM, Social Media Ads).
- Proven ability to translate complex data sets into clear, strategic marketing narratives.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
- Deep understanding of the Indonesian healthcare market, including regulatory landscapes and consumer preferences.
- Fluent in English and Indonesian, both written and verbal.