Job Description
Are you a data-driven marketer with a passion for scaling performance? We are looking for an experienced Media Buyer to join our team. In this role, you will be responsible for managing, optimizing, and scaling digital advertising campaigns across various platforms to drive measurable growth and high ROI.
You will work in a fully remote environment, leveraging your analytical skills to dissect performance metrics, conduct A/B testing, and refine audience targeting. We are looking for someone who stays ahead of industry trends, understands the nuances of ad platforms, and has a proven track record of managing marketing budgets effectively. If you are a proactive problem-solver who thrives in a fast-paced environment, we want to hear from you.
Responsibilities
- Develop, launch, and manage high-converting digital advertising campaigns across Meta, Google, and other relevant platforms.
- Analyze daily campaign performance, identifying trends and adjusting bids, budgets, and creative assets to maximize ROAS.
- Conduct rigorous A/B testing on ad copy, visuals, and landing pages to optimize conversion funnels.
- Manage monthly advertising budgets to ensure optimal allocation and minimize wasted spend.
- Collaborate with stakeholders to align ad strategies with broader business objectives and product launches.
- Monitor competitor activity and industry shifts, proactively adapting strategies to maintain a competitive edge.
- Maintain detailed reporting dashboards and present performance insights to leadership on a weekly basis.
Qualifications
- Minimum of 2-3 years of proven experience in media buying or digital performance marketing.
- In-depth knowledge of Meta Ads Manager, Google Ads, and analytical tools like Google Analytics.
- Strong analytical mindset with the ability to interpret complex data and translate it into actionable strategy.
- Proficiency in copywriting and basic creative editing skills (Canva, Photoshop, or similar).
- Excellent attention to detail and ability to manage multiple campaigns simultaneously.
- Strong self-motivation and the ability to excel in a fully remote work environment.
- A deep understanding of conversion rate optimization (CRO) principles.
- Relevant certification (e.g., Google Ads Certification or Meta Blueprint) is considered an advantage.