Job Description
Are you a data-driven individual with a passion for media strategy and consumer insights? IPG Mediabrands is seeking a dynamic Media Planner to join our team in Petaling Jaya. In this role, you will be at the heart of our media planning operations, assisting in the development and execution of high-impact advertising campaigns that connect brands with their target audiences.
As a Media Planner, you will bridge the gap between creative concepts and measurable performance. You will gain hands-on experience in managing client objectives, analyzing market research, and optimizing campaign metrics to drive exceptional ROI. This is an excellent opportunity to work within a world-class global network, collaborating with industry experts and utilizing cutting-edge media tools to shape the future of advertising.
Responsibilities
- Assist senior planners in the development and execution of integrated media strategies.
- Conduct thorough market and competitive research to identify media opportunities and consumer trends.
- Manage the day-to-day coordination of media campaigns across digital, social, and traditional platforms.
- Monitor and analyze campaign performance metrics to ensure alignment with client objectives.
- Prepare regular performance reports and insights for stakeholders and clients.
- Collaborate with internal creative and account management teams to ensure campaign consistency.
- Maintain accurate documentation of media schedules, budgets, and placement status.
Qualifications
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- 1-2 years of experience in media planning or digital marketing is highly preferred.
- Strong analytical mindset with the ability to interpret data and draw actionable conclusions.
- Excellent communication and interpersonal skills to build strong client relationships.
- Proficiency in MS Office Suite, particularly Excel and PowerPoint.
- Ability to multitask in a fast-paced environment and meet tight deadlines.
- A proactive learner with a deep interest in media trends and emerging technologies.