Job Description
Are you a data-driven marketer with a passion for scaling results? Beyound Digital is looking for a talented and creative Performance Ads Specialist to join our dynamic team in the heart of Bali. In this role, you will play a critical part in designing, executing, and optimizing high-impact advertising campaigns that drive real growth for our clients.
We are a team that thrives on creativity, collaboration, and a relentless pursuit of excellence. As a Performance Ads Specialist, you won't just be managing budgets; you will be analyzing consumer behavior, testing innovative ad creatives, and leveraging data to hit aggressive KPIs. If you are eager to work in an environment where your ideas are valued and your growth is prioritized, we want to hear from you!
Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Meta (Facebook/Instagram), Google Ads, and TikTok.
- Conduct thorough A/B testing on ad creatives, audiences, and landing pages to improve conversion rates.
- Manage monthly ad budgets effectively to ensure maximum ROI for clients.
- Monitor and analyze campaign performance metrics, providing actionable insights through detailed reports.
- Collaborate with the creative team to develop high-converting ad assets and compelling copy.
- Stay up-to-date with the latest trends in digital marketing and algorithm changes.
- Perform continuous keyword research and audience targeting refinement.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 1-2 years of proven experience in managing performance marketing campaigns.
- Strong analytical skills and proficiency in using data visualization tools (Google Analytics, Meta Ads Manager, etc.).
- A creative mindset with the ability to write engaging ad copy.
- Excellent attention to detail and ability to manage multiple projects simultaneously.
- Deep understanding of the conversion funnel and e-commerce marketing.
- Ability to work effectively within a team-oriented, fast-paced environment.