Job Description
Yayasan Sungai Watch Indonesia is a leading environmental foundation dedicated to protecting and restoring rivers across Indonesia. We are seeking a dynamic and experienced Senior Social Media Specialist to join our team in Bali. In this senior individual contributor role, you will have full ownership of our social media and public relations initiatives, playing a crucial role in amplifying our mission and engaging our community. If you are passionate about social impact and have a proven ability to craft compelling narratives and drive engagement, we want to hear from you.
As the Senior Social Media Specialist, you will develop and implement strategic social media plans, manage all digital channels, and collaborate with cross-functional teams to ensure consistent messaging and brand identity. You will also oversee PR activities, including media relations, influencer partnerships, and crisis communication. This is an opportunity to make a tangible difference in environmental conservation while working in the beautiful setting of Bali.
Responsibilities
- Develop and execute comprehensive social media strategies to increase brand awareness and engagement across platforms such as Instagram, Facebook, TikTok, LinkedIn, and Twitter.
- Create, curate, and manage high-quality content including graphics, videos, and written copy that resonates with target audiences and aligns with organizational goals.
- Monitor social media metrics and analytics to track performance, generate insights, and optimize campaigns for maximum impact.
- Manage community interactions, respond to comments and messages, and foster a positive online community.
- Coordinate with external PR agencies and manage media inquiries to ensure positive coverage and brand reputation.
- Build and maintain relationships with influencers, brand advocates, and strategic partners to expand reach and engagement.
- Plan and execute paid social media campaigns, managing budgets and targeting to achieve desired outcomes.
- Prepare regular reports on social media and PR performance, presenting findings and recommendations to senior management.
Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 5 years of professional experience in social media management, with at least 2 years in a senior or lead role.
- Proven track record of growing social media presence and driving meaningful engagement.
- Excellent verbal and written communication skills in both English and Indonesian.
- Strong creative thinking and visual storytelling abilities, with proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing.
- Demonstrated experience with social media management platforms (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, native platform insights).
- Ability to work independently, manage multiple projects simultaneously, and take ownership of results.
- Passion for environmental conservation and alignment with the mission of Yayasan Sungai Watch Indonesia.