Job Description
Join Kosmetika Cantik Indonesia as a Trade Marketing Manager and drive impactful marketing strategies that elevate our beauty brand presence in the competitive Indonesian market. You'll be instrumental in developing and executing innovative trade marketing initiatives aligned with campaign objectives, ensuring our products resonate with consumers across diverse retail channels. This role requires a strategic thinker who can translate market insights into actionable plans while collaborating with cross-functional teams to maximize brand visibility and sales performance. You'll monitor campaign effectiveness through rigorous data analysis and provide regular reports to senior leadership, continuously optimizing our approach to market challenges. If you're passionate about beauty marketing and possess a proven track record in trade strategy implementation, we invite you to contribute to our dynamic growth journey.
Responsibilities
- Develop comprehensive trade marketing strategies aligned with campaign targets and business objectives
- Execute trade marketing initiatives across retail channels including promotions, in-store displays, and merchandising
- Analyze market trends, consumer behavior, and competitor activities to inform strategic decisions
- Collaborate with sales and distribution teams to optimize product availability and visibility
- Monitor and evaluate campaign performance through KPI tracking and regular reporting
- Manage trade marketing budgets and resources efficiently to maximize ROI
- Build and maintain strong relationships with key retail partners and distributors
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 3-5 years of trade marketing experience in FMCG/beauty industry
- Proven track record in developing and executing successful trade campaigns
- Strong analytical skills with ability to interpret market data and consumer insights
- Excellent communication, negotiation, and stakeholder management abilities
- Proficiency in marketing analytics tools and Microsoft Office Suite
- Ability to work independently in fast-paced environment with multiple priorities