Job Description
Are you a strategic thinker with a passion for the financial sector? We are seeking a dedicated Credit Marketing Coordinator to join our growing team in Medan. In this pivotal role, you will be instrumental in driving the successful launch and promotion of our credit products, ensuring we reach the right audience with the right message.
Your daily tasks will involve collaborating closely with the sales and finance departments to develop compelling marketing campaigns. You will analyze market trends, manage digital advertising channels, and create engaging content that resonates with potential customers. If you are looking for a challenging role where you can make a tangible impact on business growth in North Sumatra, this is the perfect opportunity for you.
Responsibilities
- Develop and implement comprehensive marketing strategies for credit products to drive customer acquisition and retention.
- Coordinate with the sales team to ensure promotional activities align with business goals and credit risk policies.
- Analyze market data and customer feedback to optimize campaigns and improve conversion rates.
- Create and manage high-quality marketing materials, including digital ads, brochures, and email campaigns.
- Monitor campaign performance using analytics tools and report on key performance indicators (KPIs) to management.
- Ensure all marketing communications comply with financial regulations and industry standards.
- Identify new market opportunities and competitive trends within the banking sector.
Qualifications
- Bachelor's degree in Marketing, Finance, Business Administration, or a related field.
- 1-3 years of experience in marketing, preferably within the banking or financial services industry.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills in English and Bahasa Indonesia.
- Proficient in using CRM software, Microsoft Office Suite, and basic graphic design tools.
- Understanding of credit risk concepts and financial product positioning.
- Ability to work in a fast-paced environment and meet tight deadlines.