Job Description
Join our dynamic fashion brand and lead the marketing and product development initiatives that drive our brand success. We are looking for a creative and strategic Fashion Marketing & Product Lead to oversee our product lines while executing marketing campaigns that captivate our target audience.
In this role, you will bridge the gap between creative design and commercial success, ensuring that every collection we launch resonates with market demands and aligns with our brand identity. You will collaborate closely with design, production, and sales teams to bring products from concept to market.
This is an exciting opportunity for someone who thrives in a creative environment where your marketing strategies and design insights directly impact the brand's growth and recognition. If you are passionate about fashion, have a keen eye for trends, and possess strong marketing acumen, we want to hear from you.
We offer a supportive work environment, opportunities for professional development, and the chance to shape the direction of a growing fashion brand in Indonesia's dynamic market.
Responsibilities
- Develop and execute comprehensive marketing strategies for fashion collections and product launches
- Lead product development initiatives from concept to market delivery, ensuring alignment with brand vision
- Conduct market research and trend analysis to inform product selection and marketing approaches
- Collaborate with design and production teams to optimize product offerings for target demographics
- Manage marketing budgets and allocate resources effectively across campaigns
- Monitor and analyze sales performance metrics to refine strategies and improve results
- Build and maintain relationships with key stakeholders, partners, and media contacts
- Oversee social media presence and digital marketing initiatives to maximize brand exposure
Qualifications
- Bachelor's degree in Marketing, Fashion Business, or related field
- Minimum 3 years of experience in fashion marketing or product management
- Strong understanding of fashion industry trends and consumer behavior
- Proven track record of successful product launches and marketing campaigns
- Excellent analytical skills with ability to interpret market data and sales figures
- Creative mindset with strong attention to detail and visual presentation
- Effective communication and interpersonal skills for cross-functional collaboration
- Familiarity with digital marketing tools and e-commerce platforms preferred