Job Description
Are you a dynamic sales professional with a passion for building lasting customer relationships? Carlsberg Malaysia, a leader in the beverage industry, is seeking a highly motivated Sales Executive (Central, Modern On Trade) to join our team in Shah Alam, Selangor. In this role, you will be at the forefront of driving sales volume and market share by developing strong business partnerships with modern on-trade customersâincluding bars, restaurants, hotels, and entertainment venues across the central region.
You will represent world-class brands and work in a fast-paced, rewarding environment where your efforts directly impact business growth. We are looking for someone who thrives on challenges, has excellent negotiation skills, and understands the nuances of the on-trade channel. From executing promotional activities to analyzing market trends, you will play a key part in maintaining Carlsberg's market leadership.
This is your opportunity to grow your career with a globally recognized brand, enjoy competitive compensation, and be part of a supportive team that values innovation and results. If you are ready to take your sales career to the next level, we want to hear from you.
Responsibilities
- Achieve sales volume and market share targets within assigned modern on-trade accounts.
- Develop and maintain strong, long-term business relationships with key customers in the on-trade channel.
- Identify new business opportunities and expand the customer base in the central region.
- Plan and execute trade marketing activities, promotions, and brand activations at customer outlets.
- Monitor competitor activities, market trends, and customer feedback to inform sales strategies.
- Negotiate contracts, pricing, and product placement agreements to maximize profitability.
- Coordinate with internal teams (marketing, supply chain, finance) to ensure seamless account management.
- Prepare regular sales reports, forecasts, and performance analyses for management review.
Qualifications
- Bachelor's degree in Business, Marketing, or a related field.
- Minimum 2-3 years of sales experience, preferably in FMCG, beverage, or alcohol industry.
- Proven track record in modern on-trade or hospitality account management.
- Strong negotiation, communication, and interpersonal skills.
- Ability to work independently and manage multiple accounts effectively.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word) and CRM software.
- Valid driving license and willingness to travel within the central region.
- Result-oriented mindset with a passion for sales and customer service.