Job Description
Global Play Hub Innovations Corp. is seeking a dynamic and results-driven Traffic Acquisition Manager to join our growing team in Bonifacio Global City, Metro Manila. In this role, you will be responsible for planning, executing, and optimizing digital marketing campaigns to drive traffic, increase brand awareness, and generate leads for our online gaming platform.
You will collaborate closely with the marketing, product, and analytics teams to develop data-driven strategies that maximize ROI. The ideal candidate is passionate about digital marketing, stays updated with industry trends, and has a proven track record in managing paid and organic traffic campaigns.
This is an exciting opportunity for a professional who thrives in a fast-paced environment and is eager to contribute to the success of a leading gaming company in the Philippines.
Responsibilities
- Develop and implement comprehensive traffic acquisition strategies across multiple digital channels.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant networks.
- Analyze campaign performance metrics and provide actionable insights to improve ROI.
- Conduct keyword research and SEO optimization to enhance organic traffic.
- Collaborate with cross-functional teams to ensure campaign alignment with business objectives.
- Stay updated with industry trends and best practices to recommend innovative solutions.
Qualifications
- Bachelor's degree in Marketing, Advertising, or a related field.
- Proven work experience as a Traffic Acquisition Manager or similar role in digital marketing.
- Strong analytical skills and proficiency in using web analytics tools (e.g., Google Analytics).
- Experience with paid advertising platforms and budget management.
- Excellent communication and project management skills.
- Ability to work in a fast-paced environment and meet deadlines.